{
  "version": 1,
  "groups": [
    {
      "key": "getting-work",
      "name": "Getting work",
      "question": "How new customers find you and ask"
    },
    {
      "key": "doing-the-work",
      "name": "Doing the work",
      "question": "What happens on the job"
    },
    {
      "key": "crew",
      "name": "Crew",
      "question": "When there is more than you"
    },
    {
      "key": "money",
      "name": "Money",
      "question": "What comes in and what goes out"
    },
    {
      "key": "knowing-your-numbers",
      "name": "Knowing your numbers",
      "question": "Whether you made money"
    },
    {
      "key": "talking-to-clients",
      "name": "Talking to clients",
      "question": "What reaches your customers"
    },
    {
      "key": "connections",
      "name": "Connections",
      "question": "What SMG Tools talks to"
    }
  ],
  "tools": [
    {
      "key": "leads",
      "name": "Leads & Pipeline",
      "job": "Inquiries before they became a client, and where each one stands.",
      "pitch": "Every request lands on one board, from first call to signed proposal. Nothing goes cold because nobody wrote it down.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "leads",
        "pipeline",
        "inquiries",
        "prospects",
        "captured requests",
        "sales"
      ],
      "path": "/tools/leads",
      "url": "https://smgtools.com/tools/leads"
    },
    {
      "key": "public-page",
      "name": "Public Page & request form",
      "job": "A page for your business, with a form a stranger can fill in.",
      "pitch": "Your own page on smgtools.com with a request form that lands in your leads. No website needed, and it is what booking and the directory hang off.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "capability",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "public page",
        "website",
        "request form",
        "lead capture",
        "landing page"
      ],
      "path": "/tools/public-page",
      "url": "https://smgtools.com/tools/public-page"
    },
    {
      "key": "online-booking",
      "name": "Online Booking",
      "job": "Customers pick a real time from your availability and book it.",
      "pitch": "Your public page shows the times you can actually make, and a customer books one without a phone call. Instant or held for your say-so.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "capability",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [
        "public-page"
      ],
      "trades": [
        "hvac",
        "plumbing",
        "electrical",
        "cleaning",
        "pest-control",
        "handyman"
      ],
      "keywords": [
        "booking",
        "online booking",
        "availability",
        "schedule",
        "service zones",
        "bookable services"
      ],
      "path": "/tools/online-booking",
      "url": "https://smgtools.com/tools/online-booking"
    },
    {
      "key": "phone-assistant",
      "name": "Phone Assistant",
      "job": "Answers the calls you cannot, and books a visit from your availability.",
      "pitch": "A number that is answered when you are under a sink. It captures what the caller needs and books one of the windows you would have offered.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "capability",
      "plan": "add-on",
      "planLabel": "Add-on",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "phone",
        "call agent",
        "receptionist",
        "answering",
        "missed calls",
        "voicemail"
      ],
      "path": "/tools/phone-assistant",
      "url": "https://smgtools.com/tools/phone-assistant"
    },
    {
      "key": "directory-listing",
      "name": "Contractor Directory listing",
      "job": "Your business listed where people look for one like it.",
      "pitch": "A listing in the SMG Tools contractor directory, pointing at your public page. Opt in once; it stays true as your page changes.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "capability",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [
        "public-page"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "directory",
        "listing",
        "find a contractor",
        "seo"
      ],
      "path": "/tools/directory-listing",
      "url": "https://smgtools.com/tools/directory-listing"
    },
    {
      "key": "referrals",
      "name": "Referrals",
      "job": "Who sent each customer, and a link your clients can share.",
      "pitch": "Every client gets a link to pass on, every new client says who sent them, and you see which customers bring you work.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "referrals",
        "word of mouth",
        "share",
        "attribution",
        "sources"
      ],
      "path": "/tools/referrals",
      "url": "https://smgtools.com/tools/referrals"
    },
    {
      "key": "service-agreements",
      "name": "Service Agreements",
      "job": "Recurring work you have already sold, and the visits it produces.",
      "pitch": "Maintenance plans and memberships that schedule their own visits and bill themselves. The customer keeps a card on file; the perks are theirs.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "hvac",
        "plumbing",
        "pest-control",
        "cleaning",
        "landscaping"
      ],
      "keywords": [
        "agreements",
        "maintenance plans",
        "memberships",
        "recurring",
        "contracts",
        "auto-pay"
      ],
      "path": "/tools/service-agreements",
      "url": "https://smgtools.com/tools/service-agreements"
    },
    {
      "key": "proposal-assistant",
      "name": "Proposal Assistant",
      "job": "A draft scope and contract sections from a description of the job.",
      "pitch": "Describe the work and get a costed draft to edit, with the contract sections a job like it needs. Reviewed before anything is sent.",
      "group": "getting-work",
      "groupName": "Getting work",
      "kind": "visibility",
      "plan": "professional",
      "planLabel": "Professional",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "ai",
        "assistant",
        "proposal",
        "draft",
        "scope",
        "contract builder"
      ],
      "path": "/tools/proposal-assistant",
      "url": "https://smgtools.com/tools/proposal-assistant"
    },
    {
      "key": "day-board",
      "name": "Day Board",
      "job": "The day as lanes, one per person, and who is running behind.",
      "pitch": "See every visit today by who is doing it, drag one to somebody else, and know who is late before the customer does.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "day board",
        "dispatch",
        "assignment",
        "lanes",
        "today",
        "running behind"
      ],
      "path": "/tools/day-board",
      "url": "https://smgtools.com/tools/day-board"
    },
    {
      "key": "route-planning",
      "name": "Route Planning",
      "job": "The day's stops in a sensible order, with planned arrival times.",
      "pitch": "Turn a day of visits into a route with real drive times, pin the stops that cannot move, and tell each customer when to expect you.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [
        "day-board"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "route",
        "routing",
        "optimize",
        "drive time",
        "map",
        "stops"
      ],
      "path": "/tools/route-planning",
      "url": "https://smgtools.com/tools/route-planning"
    },
    {
      "key": "on-the-way",
      "name": "On the Way",
      "job": "A tracking page for the customer, and the text that says you are coming.",
      "pitch": "One tap when you leave sends the customer a link showing when you will arrive, and says so again if you are running behind.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "on my way",
        "tracking",
        "eta",
        "arrival",
        "text",
        "running late"
      ],
      "path": "/tools/on-the-way",
      "url": "https://smgtools.com/tools/on-the-way"
    },
    {
      "key": "checklists",
      "name": "Checklists",
      "job": "The steps a kind of work always has, worked on the job and sent to the customer.",
      "pitch": "Write the list once per kind of work. It lands on every job of that kind, a required step stops the job closing until it is done, and the customer can get the finished list.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "hvac",
        "plumbing",
        "electrical",
        "pest-control",
        "cleaning",
        "appliance-repair"
      ],
      "keywords": [
        "checklist",
        "steps",
        "forms",
        "inspection",
        "quality",
        "required"
      ],
      "path": "/tools/checklists",
      "url": "https://smgtools.com/tools/checklists"
    },
    {
      "key": "measurements",
      "name": "Measurements",
      "job": "Readings with the range each should fall in, and their history.",
      "pitch": "Supply temperature, static pressure, amperage: define what to read and what is normal, and every reading is kept against the unit it came from.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "hvac",
        "plumbing",
        "electrical",
        "appliance-repair"
      ],
      "keywords": [
        "measurements",
        "readings",
        "gauges",
        "temperature",
        "pressure",
        "ranges"
      ],
      "path": "/tools/measurements",
      "url": "https://smgtools.com/tools/measurements"
    },
    {
      "key": "client-equipment",
      "name": "Client Equipment",
      "job": "The units at a customer's property, and what was done to each.",
      "pitch": "Every furnace, condenser or water heater you touch, with its make, model, serial and history, read from the jobs that touched it.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "hvac",
        "plumbing",
        "electrical",
        "appliance-repair"
      ],
      "keywords": [
        "units",
        "equipment",
        "assets",
        "furnace",
        "serial number",
        "service history",
        "property"
      ],
      "path": "/tools/client-equipment",
      "url": "https://smgtools.com/tools/client-equipment"
    },
    {
      "key": "warranties",
      "name": "Warranties",
      "job": "What you promised, for how long, on which job, and when it runs out.",
      "pitch": "Warranty terms from the proposal become records on the job, visible to the customer on their page, with a reminder before they expire.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "warranty",
        "guarantee",
        "coverage",
        "expiry"
      ],
      "path": "/tools/warranties",
      "url": "https://smgtools.com/tools/warranties"
    },
    {
      "key": "compliance",
      "name": "Compliance",
      "job": "Licenses, certifications and expiry tracking for regulated work.",
      "pitch": "For the trades that have to prove it: a profile per industry, the records each job needs, and the licenses that expire before you notice.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "capability",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "hvac",
        "plumbing",
        "electrical",
        "pest-control",
        "landscaping"
      ],
      "keywords": [
        "compliance",
        "licenses",
        "certifications",
        "regulated",
        "pesticide",
        "records"
      ],
      "path": "/tools/compliance",
      "url": "https://smgtools.com/tools/compliance"
    },
    {
      "key": "arrival-proof",
      "name": "Arrival Proof",
      "job": "Where and when the crew arrived, recorded on the job.",
      "pitch": "A tap on arrival records the time and the location, so a disputed visit has an answer.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "capability",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "arrival",
        "proof",
        "location",
        "check in",
        "gps"
      ],
      "path": "/tools/arrival-proof",
      "url": "https://smgtools.com/tools/arrival-proof"
    },
    {
      "key": "materials",
      "name": "Materials",
      "job": "A catalog of the parts and supplies you fit.",
      "pitch": "The materials you use, by name, with the regulated ones marked, so a job costs what it actually took.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "materials",
        "parts",
        "supplies",
        "catalog",
        "inventory"
      ],
      "path": "/tools/materials",
      "url": "https://smgtools.com/tools/materials"
    },
    {
      "key": "equipment",
      "name": "Equipment",
      "job": "Your own vans, trailers and machines: who has them, what they cost a job.",
      "pitch": "Assign a van to a person, log the hours a machine spent on a job, and see equipment time in the margin beside labor.",
      "group": "doing-the-work",
      "groupName": "Doing the work",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "landscaping",
        "hvac",
        "plumbing",
        "electrical",
        "roofing"
      ],
      "keywords": [
        "equipment",
        "fleet",
        "vehicles",
        "vans",
        "machines",
        "inspections",
        "job cost"
      ],
      "path": "/tools/equipment",
      "url": "https://smgtools.com/tools/equipment"
    },
    {
      "key": "workers",
      "name": "Workers",
      "job": "The people who do the work — employees, subcontractors and you — and what each is paid.",
      "pitch": "One roster for everybody who works on your jobs, with their rates, so labor is costed at what it really costs. On Crew, field workers sign in to their own day on their phone and never see the office.",
      "group": "crew",
      "groupName": "Crew",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "workers",
        "crew",
        "team",
        "technicians",
        "field",
        "my day",
        "roles"
      ],
      "path": "/tools/workers",
      "url": "https://smgtools.com/tools/workers"
    },
    {
      "key": "timesheets",
      "name": "Timesheets & payroll export",
      "job": "A timesheet per person per pay period, approved and sent to payroll.",
      "pitch": "Approve the week's hours in one place and hand payroll a file it can read.",
      "group": "crew",
      "groupName": "Crew",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [
        "workers"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "timesheets",
        "payroll",
        "pay period",
        "approve hours",
        "export"
      ],
      "path": "/tools/timesheets",
      "url": "https://smgtools.com/tools/timesheets"
    },
    {
      "key": "subcontractor-pay",
      "name": "Subcontractor pay",
      "job": "What each subcontractor is owed, and what has been paid.",
      "pitch": "Approved hours at the subcontractor's rate, against what you have paid them, so nobody is chased for a number.",
      "group": "crew",
      "groupName": "Crew",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [
        "workers"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "subcontractors",
        "1099",
        "contractor pay",
        "owed"
      ],
      "path": "/tools/subcontractor-pay",
      "url": "https://smgtools.com/tools/subcontractor-pay"
    },
    {
      "key": "expenses",
      "name": "Expenses & receipt scanning",
      "job": "What you spend, tracked against jobs and tax.",
      "pitch": "Every expense against the job it was for and the tax category it belongs in. Photograph a receipt and the details are read for you on Professional.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "expenses",
        "receipts",
        "scanning",
        "ocr",
        "spend",
        "tax categories"
      ],
      "path": "/tools/expenses",
      "url": "https://smgtools.com/tools/expenses"
    },
    {
      "key": "income",
      "name": "Income",
      "job": "Money in that did not come through an invoice.",
      "pitch": "Cash jobs, deposits and anything paid outside an invoice, recorded so the books and the tax set-aside are complete.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "income",
        "cash",
        "revenue",
        "money in"
      ],
      "path": "/tools/income",
      "url": "https://smgtools.com/tools/income"
    },
    {
      "key": "transactions",
      "name": "Bank Feed",
      "job": "Your bank transactions, matched against income and expenses.",
      "pitch": "Connect a bank and every transaction arrives to be matched to a job, an expense or an invoice, with rules that learn.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "professional",
      "planLabel": "Professional",
      "needs": [
        "bank"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "bank",
        "transactions",
        "feed",
        "reconcile",
        "plaid",
        "matching"
      ],
      "path": "/tools/transactions",
      "url": "https://smgtools.com/tools/transactions"
    },
    {
      "key": "mileage",
      "name": "Mileage",
      "job": "Trips driven for work, for tax deduction.",
      "pitch": "Log a trip against the job, or let the route between two addresses do the arithmetic, and hand your accountant a total.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "mileage",
        "miles",
        "trips",
        "driving",
        "deduction",
        "irs rate"
      ],
      "path": "/tools/mileage",
      "url": "https://smgtools.com/tools/mileage"
    },
    {
      "key": "tax-reporting",
      "name": "Tax set-aside & reporting",
      "job": "What to put aside for tax, and the summary your accountant asks for.",
      "pitch": "A running figure for what the quarter will cost you, and exports shaped the way a tax preparer wants them.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "tax",
        "set-aside",
        "schedule c",
        "quarterly",
        "1099",
        "accountant"
      ],
      "path": "/tools/tax-reporting",
      "url": "https://smgtools.com/tools/tax-reporting"
    },
    {
      "key": "quickbooks",
      "name": "QuickBooks export",
      "job": "Your invoices, payments and expenses, in the shape QuickBooks imports.",
      "pitch": "An export your bookkeeper can bring straight into QuickBooks, so the books and the jobs agree.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [
        "reports"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "quickbooks",
        "accounting",
        "export",
        "bookkeeper",
        "xero"
      ],
      "path": "/tools/quickbooks",
      "url": "https://smgtools.com/tools/quickbooks"
    },
    {
      "key": "tips",
      "name": "Tips",
      "job": "A customer paying online adds a tip, recorded to whoever did the job.",
      "pitch": "Three presets on the payment page, off by default, credited to the person on the job.",
      "group": "money",
      "groupName": "Money",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "cleaning",
        "handyman",
        "landscaping",
        "general"
      ],
      "keywords": [
        "tips",
        "gratuity",
        "online payment"
      ],
      "path": "/tools/tips",
      "url": "https://smgtools.com/tools/tips"
    },
    {
      "key": "reports",
      "name": "Reports",
      "job": "Profitability, tax and compliance reporting.",
      "pitch": "Which kinds of work make money, what the year looks like, and the reports each other tool adds when it is on.",
      "group": "knowing-your-numbers",
      "groupName": "Knowing your numbers",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "reports",
        "profitability",
        "margin",
        "year over year"
      ],
      "path": "/tools/reports",
      "url": "https://smgtools.com/tools/reports"
    },
    {
      "key": "margin-intelligence",
      "name": "Margin Intelligence",
      "job": "Target margins, alerts when a job is drifting, and the forecast.",
      "pitch": "Set what a good margin looks like, hear about a job before it misses it, and see where the quarter is heading.",
      "group": "knowing-your-numbers",
      "groupName": "Knowing your numbers",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "margin",
        "targets",
        "alerts",
        "forecast",
        "profit",
        "at risk"
      ],
      "path": "/tools/margin-intelligence",
      "url": "https://smgtools.com/tools/margin-intelligence"
    },
    {
      "key": "ask-about-your-business",
      "name": "Ask About Your Business",
      "job": "Ask why a job came in under, or what moved this quarter, and get an answer from your own figures.",
      "pitch": "A question in plain words, answered from the reports you already have, with every figure checked against them before it is shown.",
      "group": "knowing-your-numbers",
      "groupName": "Knowing your numbers",
      "kind": "visibility",
      "plan": "professional",
      "planLabel": "Professional",
      "needs": [
        "reports"
      ],
      "trades": [
        "general"
      ],
      "keywords": [
        "ai",
        "ask",
        "evaluate",
        "why",
        "summary",
        "monthly summary"
      ],
      "path": "/tools/ask-about-your-business",
      "url": "https://smgtools.com/tools/ask-about-your-business"
    },
    {
      "key": "client-reminders",
      "name": "Client Reminders",
      "job": "Appointment and invoice reminders, review requests, sent for you.",
      "pitch": "The reminder before a visit, the nudge before an invoice is due, the review request after a job: each a switch, each in your name.",
      "group": "talking-to-clients",
      "groupName": "Talking to clients",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "reminders",
        "appointment reminder",
        "invoice reminder",
        "review request",
        "email",
        "text"
      ],
      "path": "/tools/client-reminders",
      "url": "https://smgtools.com/tools/client-reminders"
    },
    {
      "key": "automations",
      "name": "Automations",
      "job": "Follow-up that happens on its own, so you do not have to remember it.",
      "pitch": "Recipes you switch on: chase the quiet proposal, tell the next customer you are running late, remind the client whose unit is due. Describe one in a sentence to make your own.",
      "group": "talking-to-clients",
      "groupName": "Talking to clients",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "automations",
        "recipes",
        "rules",
        "follow-up",
        "triggers",
        "workflow"
      ],
      "path": "/tools/automations",
      "url": "https://smgtools.com/tools/automations"
    },
    {
      "key": "client-hub",
      "name": "Client Hub",
      "job": "One page a customer opens for everything you have sent them.",
      "pitch": "A link, no account: their proposals, invoices, warranties and notes, and a way to reply that lands on the job.",
      "group": "talking-to-clients",
      "groupName": "Talking to clients",
      "kind": "visibility",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "client hub",
        "customer portal",
        "client page",
        "link"
      ],
      "path": "/tools/client-hub",
      "url": "https://smgtools.com/tools/client-hub"
    },
    {
      "key": "assistant",
      "name": "Assistant",
      "job": "Say or type what you want done; confirm it before it is written.",
      "pitch": "Record the mileage, add the expense, make the appointment: say it with wet hands or type it at a desk, read the card, confirm.",
      "group": "talking-to-clients",
      "groupName": "Talking to clients",
      "kind": "visibility",
      "plan": "professional",
      "planLabel": "Professional",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "assistant",
        "voice",
        "dictate",
        "type",
        "ask",
        "help"
      ],
      "path": "/tools/assistant",
      "url": "https://smgtools.com/tools/assistant"
    },
    {
      "key": "bank",
      "name": "Bank",
      "job": "A bank account linked through Plaid, feeding your transactions.",
      "pitch": "Link a business account once; the bank feed does the rest.",
      "group": "connections",
      "groupName": "Connections",
      "kind": "connection",
      "plan": "professional",
      "planLabel": "Professional",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "bank",
        "plaid",
        "connect",
        "account"
      ],
      "path": "/tools/bank",
      "url": "https://smgtools.com/tools/bank"
    },
    {
      "key": "webhooks",
      "name": "Webhooks & inbound leads",
      "job": "Tell another system when something happens here, and take a lead from one.",
      "pitch": "A signed webhook for every event on the catalog, and an address another form can post a lead to.",
      "group": "connections",
      "groupName": "Connections",
      "kind": "connection",
      "plan": "starter",
      "planLabel": "Every plan",
      "needs": [],
      "trades": [
        "general"
      ],
      "keywords": [
        "webhooks",
        "integrations",
        "api",
        "zapier",
        "inbound leads"
      ],
      "path": "/tools/webhooks",
      "url": "https://smgtools.com/tools/webhooks"
    }
  ],
  "trades": [
    {
      "trade": "hvac",
      "name": "HVAC",
      "kit": "HVAC",
      "description": "Heating and cooling: the units at each house, the readings a tune-up takes, and the refrigerant record.",
      "tools": [
        "online-booking",
        "service-agreements",
        "measurements",
        "client-equipment",
        "compliance",
        "equipment"
      ],
      "everydayTools": [
        "leads",
        "public-page",
        "referrals",
        "proposal-assistant",
        "day-board",
        "on-the-way",
        "checklists",
        "warranties",
        "expenses",
        "mileage",
        "tax-reporting",
        "quickbooks",
        "reports",
        "margin-intelligence",
        "ask-about-your-business",
        "client-reminders",
        "automations",
        "client-hub",
        "assistant"
      ],
      "path": "/for/hvac",
      "url": "https://smgtools.com/for/hvac"
    },
    {
      "trade": "plumbing",
      "name": "Plumbing",
      "kit": "Plumbing",
      "description": "Plumbing: the water heater at each house, the pressure and temperature it read, and the service agreements that bring you back.",
      "tools": [
        "online-booking",
        "service-agreements",
        "measurements",
        "client-equipment",
        "compliance",
        "equipment"
      ],
      "everydayTools": [
        "leads",
        "public-page",
        "referrals",
        "proposal-assistant",
        "day-board",
        "on-the-way",
        "checklists",
        "warranties",
        "expenses",
        "mileage",
        "tax-reporting",
        "quickbooks",
        "reports",
        "margin-intelligence",
        "ask-about-your-business",
        "client-reminders",
        "automations",
        "client-hub",
        "assistant"
      ],
      "path": "/for/plumbing",
      "url": "https://smgtools.com/for/plumbing"
    },
    {
      "trade": "electrical",
      "name": "Electrical",
      "kit": "Electrical",
      "description": "Electrical: the panel and the generator at each property, and the readings that prove the work is sound.",
      "tools": [
        "online-booking",
        "measurements",
        "client-equipment",
        "compliance",
        "equipment"
      ],
      "everydayTools": [
        "leads",
        "public-page",
        "referrals",
        "proposal-assistant",
        "day-board",
        "on-the-way",
        "checklists",
        "warranties",
        "expenses",
        "mileage",
        "tax-reporting",
        "quickbooks",
        "reports",
        "margin-intelligence",
        "ask-about-your-business",
        "client-reminders",
        "automations",
        "client-hub",
        "assistant"
      ],
      "path": "/for/electrical",
      "url": "https://smgtools.com/for/electrical"
    },
    {
      "trade": "pest-control",
      "name": "Pest control",
      "kit": "Pest control",
      "description": "Pest control: recurring service plans, the visit checklist, and the application record a regulator can ask for.",
      "tools": [
        "online-booking",
        "service-agreements",
        "compliance"
      ],
      "everydayTools": [
        "leads",
        "public-page",
        "referrals",
        "proposal-assistant",
        "day-board",
        "on-the-way",
        "checklists",
        "warranties",
        "expenses",
        "mileage",
        "tax-reporting",
        "quickbooks",
        "reports",
        "margin-intelligence",
        "ask-about-your-business",
        "client-reminders",
        "automations",
        "client-hub",
        "assistant"
      ],
      "path": "/for/pest-control",
      "url": "https://smgtools.com/for/pest-control"
    },
    {
      "trade": "cleaning",
      "name": "Cleaning",
      "kit": "Cleaning",
      "description": "Cleaning: recurring visits sold once, booked online, and the checklist the crew works at every house.",
      "tools": [
        "online-booking",
        "service-agreements"
      ],
      "everydayTools": [
        "leads",
        "public-page",
        "referrals",
        "proposal-assistant",
        "day-board",
        "on-the-way",
        "checklists",
        "warranties",
        "expenses",
        "mileage",
        "tax-reporting",
        "quickbooks",
        "reports",
        "margin-intelligence",
        "ask-about-your-business",
        "client-reminders",
        "automations",
        "client-hub",
        "assistant"
      ],
      "path": "/for/cleaning",
      "url": "https://smgtools.com/for/cleaning"
    },
    {
      "trade": "landscaping",
      "name": "Landscaping",
      "kit": "Landscaping",
      "description": "Landscaping and lawn care: seasonal agreements, the mowers and trailers, and the record of every application.",
      "tools": [
        "service-agreements",
        "compliance",
        "equipment"
      ],
      "everydayTools": [
        "leads",
        "public-page",
        "referrals",
        "proposal-assistant",
        "day-board",
        "on-the-way",
        "checklists",
        "warranties",
        "expenses",
        "mileage",
        "tax-reporting",
        "quickbooks",
        "reports",
        "margin-intelligence",
        "ask-about-your-business",
        "client-reminders",
        "automations",
        "client-hub",
        "assistant"
      ],
      "path": "/for/landscaping",
      "url": "https://smgtools.com/for/landscaping"
    }
  ]
}