Where your leads come from
Every client gets a referral link to your public page; the review request invites them to pass it on; and your Leads page shows which sources and which past clients bring work.
Your best lead source is the customer you just finished for. Each client now holds a referral link to your public page, and the follow-up that asks for a review also invites them to share it. Anyone who arrives through that link is remembered for thirty days, so a form they fill in next week is still credited to the client who sent them.
The Leads page shows the result: where leads come from, which past clients bring the most, and what each source became. Your public page also declares the services you offer and the areas you serve, which is what a directory needs to find you — that comes later.