SMG Tools vs Housecall Pro
An honest comparison for a business choosing between them, or thinking of switching. Every fact about Housecall Pro is quoted from its own pages, with the date it was checked.
On every plan
Everything here is on every SMG Tools plan, the free one included. Housecall Pro has 4 of these 14 on every plan of its own.
- Quotes and proposals
- Options and extras on a quote
- Online booking
- A page for each client
- Invoicing and card payments
- Job costing
- Alerts when a job’s profit slips
- Route planning
- Finding a time for a job
- Automations
- Time tracking
- Expense tracking
- Inventory and truck stock
- Commissions and pay rules
A year, at your volume
Put in your own figures and the year below follows them. Nothing you type leaves this page.
What a year costs a business with 2 people in the office, 3 technicians in the field, and $25,000 a month in card payments averaging $350.
| Plan | Subscription | Extra users | Card fees | A year | Beside SMG Tools |
|---|---|---|---|---|---|
| SMG Tools Crew | $1,188 | None | $9,707 | $10,895 | |
| Housecall Pro Essentials | $1,788 | None | $7,770 | $9,558 | Up to $1,337 less |
| Housecall Pro MAX | $3,588 | None | $7,770 | $11,358 | At least $463 more |
A year on SMG Tools Crew is $10,895; the lowest on Housecall Pro that fits is Essentials, $9,558 at its lowest card rate: up to $1,337 less. Crew includes 5 office seats and any number of field workers.
Housecall Pro’s prices are its lowest, billed annually, for everybody who uses it, office and field; SMG Tools’ are monthly. Left out for 5 people: Basic, which includes 1 user, with no published price for more. Card fees are each product’s published rate for a domestic card payment: Housecall Pro, as low as 2.59%; SMG Tools, Stripe’s 2.9% + 30¢ plus 0.25%. Housecall Pro publishes only its lowest rate, so its card fees here are as low as they can be.
Where SMG Tools is different
- SMG Tools prices the office, not the crew: Crew is $99 a month with 5 office seats and any number of field workers. Housecall Pro counts everybody who uses it: each plan includes so many users, and more can be added on MAX at $35 a month each.
- Options and extras on a quote: on every SMG Tools plan; Housecall Pro’s Sales proposal tool on MAX, from $299 a month billed annually, or as an add-on.
- Route planning: on every SMG Tools plan; Housecall Pro’s Routes on Essentials and MAX, from $149 a month billed annually.
- Commissions and pay rules: on every SMG Tools plan; Housecall Pro’s Commissions on Essentials and MAX, from $149 a month billed annually.
Where Housecall Pro is stronger
- Card fees that can be lower: Housecall Pro’s rate is as low as 2.59%. A card payment on SMG Tools costs Stripe’s 2.9% + 30¢ plus SMG Tools’ 0.25%.
- AI team members to automate your work: on every Housecall Pro plan. SMG Tools’ Assistant is on Professional.
- Live phone and chat support on every plan.
- A free mobile app for iOS and Android on every plan, in English and Spanish, with offline viewing.
- Business and consumer financing on every plan.
- Employee GPS tracking from the phone, on Essentials and MAX.
Switching
Your clients, the units at their properties, your Price Book and your kinds of work come across from a spreadsheet, each file checked row by row before anything is created. Past jobs, invoices and payments stay in the system you are leaving, as the history: SMG Tools starts from the day you switch. Importing and exporting your data
The facts
What each side has, row by row. SMG Tools’ side is read from the product itself; Housecall Pro’s is quoted from the pages under Sources, below, each as it read on the day it was checked.
| What | SMG Tools | Housecall Pro |
|---|---|---|
| Quotes and proposals | Proposals: Every plan | Estimates & invoicing: Every plan |
| Options and extras on a quote | Proposal Options: Every plan | Sales proposal tool: Included in MAX; an add-on on the others, its price not published |
| Online booking | Online Booking: Every plan | Online booking: Every plan |
| A page for each client | Client Hub: Every plan | Not listed on Housecall Pro’s pricing page |
| Invoicing and card payments | Invoices and payments: Every plan | Estimates & invoicing: Every plan |
| Job costing | Job costing: Every plan | Job costing: Every plan |
| Alerts when a job’s profit slips | Margin Intelligence: Every plan | Not listed on Housecall Pro’s pricing page |
| Route planning | Route Planning: Every plan | Routes: Essentials and MAX |
| Finding a time for a job | Scheduling & dispatch: Every plan | Not listed on Housecall Pro’s pricing page |
| Automations | Automations: Every plan | Pipeline, with automated follow-ups: An add-on, its price not published |
| Time tracking | Time tracking: Every plan | Time Tracking: Offered; which plan includes it is not published |
| Expense tracking | Expenses & receipt scanning: Every plan | Not listed on Housecall Pro’s pricing page |
| QuickBooks Online and Xero sync | Accounting sync: Professional | QuickBooks Online sync: Essentials and MAX |
| An AI assistant | Assistant: Professional | AI team members to automate your work: Every plan |
| Answering the phone | Phone Assistant: Add-on, $19/month | CSR AI, which answers every call and chat: An add-on, its price not published |
| Inventory and truck stock | Inventory: Every plan | Not listed on Housecall Pro’s pricing page |
| Commissions and pay rules | Commissions & pay rules: Every plan | Commissions: Essentials and MAX |
| Card payments | Stripe 2.9% + 30¢, plus 0.25% (at least $1 on Starter) | As low as 2.59% |
| Who is charged for | Office seats; Crew includes 5 and any number of field workers | Not published |
Housecall Pro’s plans
| Plan | Users | Billed annually | Billed monthly |
|---|---|---|---|
| Basic | 1 user | $59 a month | $79 a month |
| Essentials | 5 users | $149 a month | $189 a month |
| MAX | 8 users | $299 a month | $329 a month |
More users: MAX, $35 a month each.
Sources:
- housecallpro.com/pricing (as archived) , checked October 7, 2026
- stripe.com/pricing (as archived) , checked October 7, 2026
Housecall Pro is a trademark of its owner, used here only to say which product is meant. This page compares published facts, checked October 7, 2026; if one has changed, email support@smgtools.com and we will correct it.