SMG Tools vs ServiceTitan
An honest comparison for a business choosing between them, or thinking of switching. Every fact about ServiceTitan is quoted from its own pages, with the date it was checked.
On every plan
Everything here is on every SMG Tools plan, the free one included. ServiceTitan has 1 of these 14 on every plan of its own.
- Quotes and proposals
- Options and extras on a quote
- Online booking
- A page for each client
- Invoicing and card payments
- Job costing
- Alerts when a job’s profit slips
- Route planning
- Finding a time for a job
- Automations
- Time tracking
- Expense tracking
- Inventory and truck stock
- Commissions and pay rules
A year, at your volume
What a year costs a business with 2 people in the office, 3 technicians in the field, and $25,000 a month in card payments averaging $350.
| Plan | Subscription | Extra users | Card fees | A year |
|---|---|---|---|---|
| SMG Tools Crew | $1,188 | None | $9,707 | $10,895 |
ServiceTitan publishes no prices: Starter, Essentials and The Works are each priced by quote, so there is no year to set beside SMG Tools’. Card fees are each product’s published rate for a domestic card payment: ServiceTitan, none published; SMG Tools, Stripe’s 2.9% + 30¢ plus 0.25%.
Where SMG Tools is different
- SMG Tools prices the office, not the crew: Crew is $99 a month with 5 office seats and any number of field workers. ServiceTitan does not publish its prices.
- Quotes and proposals: on every SMG Tools plan; ServiceTitan’s Mobile Estimates on Essentials and The Works.
- Commissions and pay rules: on every SMG Tools plan; ServiceTitan’s Commission Tracking on The Works.
Where ServiceTitan is stronger
- Call booking on every package, and call recording, for an office that takes its work by phone.
- Payroll management on Essentials, and configurable payroll on The Works.
- Pro products to add as a business grows: Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro and Field Pro.
- Customizable memberships and advanced reporting on The Works, and integrated financing for customers.
Switching
Your clients, the units at their properties, your Price Book and your kinds of work come across from a spreadsheet, each file checked row by row before anything is created. Past jobs, invoices and payments stay in the system you are leaving, as the history: SMG Tools starts from the day you switch. Importing and exporting your data
The facts
What each side has, row by row. SMG Tools’ side is read from the product itself; ServiceTitan’s is quoted from the pages under Sources, below, each as it read on the day it was checked.
| What | SMG Tools | ServiceTitan |
|---|---|---|
| Quotes and proposals | Proposals: Every plan | Mobile Estimates: Essentials and The Works |
| Options and extras on a quote | Proposal Options: Every plan | Not listed on ServiceTitan’s pricing page |
| Online booking | Online Booking: Every plan | Not listed on ServiceTitan’s pricing page |
| A page for each client | Client Hub: Every plan | Customer Portal: Offered; which plan includes it is not published |
| Invoicing and card payments | Invoices and payments: Every plan | Invoicing: Every plan |
| Job costing | Job costing: Every plan | Not listed on ServiceTitan’s pricing page |
| Alerts when a job’s profit slips | Margin Intelligence: Every plan | Not listed on ServiceTitan’s pricing page |
| Route planning | Route Planning: Every plan | Not listed on ServiceTitan’s pricing page |
| Finding a time for a job | Scheduling & dispatch: Every plan | Scheduling Pro, one of its Pro products: An add-on, its price not published |
| Automations | Automations: Every plan | Not listed on ServiceTitan’s pricing page |
| Time tracking | Time tracking: Every plan | Not listed on ServiceTitan’s pricing page |
| Expense tracking | Expenses & receipt scanning: Every plan | Not listed on ServiceTitan’s pricing page |
| QuickBooks Online and Xero sync | Accounting sync: Professional | Accounting Integrations: Offered; which plan includes it is not published |
| An AI assistant | Assistant: Professional | Titan Intelligence: Offered; which plan includes it is not published |
| Answering the phone | Phone Assistant: Add-on, $19/month | AI Virtual Agent, one of its Pro products: An add-on, its price not published |
| Inventory and truck stock | Inventory: Every plan | Purchasing & Inventory: Offered; which plan includes it is not published |
| Commissions and pay rules | Commissions & pay rules: Every plan | Commission Tracking: The Works |
| Card payments | Stripe 2.9% + 30¢, plus 0.25% (at least $1 on Starter) | Not published |
| Who is charged for | Office seats; Crew includes 5 and any number of field workers | Per technician, priced by quote. |
ServiceTitan’s plans
Starter, Essentials and The Works, each priced by quote.
Sources:
- servicetitan.com/pricing (as archived) , checked October 7, 2026
- stripe.com/pricing (as archived) , checked October 7, 2026
ServiceTitan is a trademark of its owner, used here only to say which product is meant. This page compares published facts, checked October 7, 2026; if one has changed, email support@smgtools.com and we will correct it.