Client referrals and where your leads come from

Your best lead source is the customer you just finished working for. This turns that into something automatic and, more usefully, something measurable — so you can stop guessing which of your marketing is working.

Give every client a link to pass on

Each client on your books carries their own link to your public page. When a job wraps up, the same follow-up message that asks for a review invites them to pass that link on.

Nothing about it looks like a tracking code to the person receiving it; it is a link to your business.

Get the credit thirty days later

Anybody who arrives through a client’s link is remembered for thirty days. If they fill in your quote form a fortnight after first looking, it is still credited to the client who sent them.

That window matters more than it sounds. Almost nobody hires a contractor in the same session they first hear about one, and a referral system that only credits same-visit conversions reports that word of mouth does not work.

See what is actually bringing you work

Your Leads page shows:

• Which sources bring work — where your leads are actually coming from.
• Which past clients bring the most of it — the handful of people quietly building your business.
• How much of it turned into money received, not just leads counted.

That last one is the column that changes decisions. A source producing twenty leads that never book is worse than one producing three that all do, and only revenue tells you which is which.

Say what you do and where you work

Two things on your business profile drive this and are used well beyond it:

• Service categories — what your business does.
• Service areas — where you work, validated against real places rather than typed freehand.

They shape your public page, they decide whether a stranger can book online, and they are what the contractor directory lists you under.