Webhooks and an inbound lead address

Everything that happens here is a recorded fact — a job finished, an invoice paid, a stranger booked a visit. This is the door out and the door in: a way for other software to be told about those facts, and a way for something outside the product to put a lead into it.

Have other software told what happened

A webhook is a web address you give us. When something happens that you subscribed to, we send the details there.

Set one up under Integrations. Point it at a Slack channel, a Zapier or Make account that ties your other software together, a spreadsheet, or anything else that accepts a web request.

The value is that you stop having to be the integration. A job finishing can update the whiteboard app your office already watches without anybody retyping it.

Get leads in from elsewhere

Your business gets an inbound lead address — an email address that turns what arrives into a lead here.

Point a form on a website somebody else built at it, or forward the lead emails a marketplace sends you, and those leads arrive in the same place as the ones from your own public page. They are then attributed, converted and reported on exactly like any other — see Client referrals and where your leads come from.

Before this existed, the only ways a lead could get in were the doors the product owns: your public page’s form, the directory, the booking page, the phone agent, and typing.

Why it matters

Most small businesses run on more than one piece of software, and the gaps between them are filled by a person copying things across. Every one of those hand-offs is a place work gets lost.

This does not make SMG Tools your only system. It makes it one that can be told things and can tell other things — which is the difference between software you build a business around and software you work around.